Geotourism is the new trend in travel and a form of heritage tourism. It is defined as "tourism that sustains or enhances the geographical character of the place being visited – its environment, culture, aesthetics, heritage and the well-being of its residents," according to the Travel Industry Association of America.

In a 2003 study by the Travel Industry Association of America, more than 55 million American travelers exhibit attitudes and behaviors favorable to experiencing geotourism. Therefore, businesses in a geotourism market stand a better chance of reaping the benefits of travel industry revenues.

Also according to the study, nearly half of all American travelers want to experience local culture and support local businesses when they travel. This includes interest in visiting historic sites and museums, dining on regional cuisine, attending cultural events, enjoying natural areas, and participating in learning experiences.  

The history and tourism business opportunities within the West Virginia communities of Ripley, Pt. Pleasant, Philippi and New Martinsville are limitless. Please click on a community to see what each can offer your business and how you can capitalize on those assets.